The Stage is a weekly British newspaper founded in 1880, available nationally and published on Thursdays. Covering all areas of the entertainment industry but focused primarily on theatre, it contains news, reviews, opinion, features and other items of interest, mainly to those who work within the industry.

It is an important publication for actors throughout the country, as it contains regular advertisements for available jobs and provides an opportunity for various acts to promote themselves to agents and directors.


Main Article: Touch

Before placing the advertisement for the auditions for the Spice Girls, Bob and Chris Herbert handed out flyers up and and down UK cities.

In March 4, 1994, an advertisement in The Stage as well as in pubs and dance studios was done for auditions placed there by father-and-son management team Bob and Chris Herbert:

The ad placed in The Stage

R. U. 18-23 with the ability to sing/dance?
R U streetwise, outgoing, ambitious, and dedicated?
Heart Management Ltd are a widely successful music industry management consortium currently forming a choreographed, singing/dancing, all-female pop act for a recording deal.
Open audition
Danceworks, 16 Balderton Street
Friday 4 March
11am – 5.30pm
Please bring sheet music or backing cassette

600 applicants responded to the ad prompting auditions to occur cutting down the number of applicants to just 5: Victoria Adams, Melanie Brown, Lianne Morgan, Michelle Stephenson and Suzanne Tinker.

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